Company Wars

The stage was set; it was an all out war between the companies. The strategic alliance between L co., K co., and S co. as well as the other alliance between G co and J co. The mission - to earn as much revenue by the end of 10 weeks.

Lead by the market leader J co., and with G co. commanding the second largest market share, the might of this alliance between these two companies seemed unparallel. The other alliance between K co., S co. and L co. looked as if they were venturing into a very saturated market, never able to make an impact.

Week 1 – 4. As predicted, the might of J co. and G co. was too much for K co., S co. and L co. to bear. By week 5, the former had a lead of 60 million dollars. K co. called on an urgent board meeting between its partners. K co. wanted to pull out. S co. was still lost in the fray, trying its best to hang on with its meagre sales. L co. had its stand – never to give up until the 10 weeks are up.

As the weeks went by, it seemed to take a toll on G co. And L co. strategically used this opportunity to distract G co. spreading market rumours, making G co.’s shareholders uneasy. This plan was backed up by S co. and K co. The plan worked. Market leader J co. had to pick up the slack, putting unnecessary pressure on itself.

Capitalising on this window of opportunity, L co. seized the chance to close in on J co. and G co. By closing two 30 million dollar deals, L co. brought his alliance within striking distance while motivating K co. along the way. This spurred on S co. to perform at a constant pace.

By the 9th week, it was pretty obvious the tables have turned. Hot on J co. and G co.’s heels, the other team was about to close in to draw victory. J co. by now called in G co. for an emergency meeting, after analysing market trends and with much data analysis, the regained composure and finished off week 10 with an impressive sales figure.

Week 10 – K co. and S co. submitted their final revenue, with the 2 companies combined taking down G co.’s revenue with 4 million to spare. A commendable effort for 2 relatively small businesses to outshine the second largest market share holder.

J co. submitted its sales. Impressive sales figure at 127 million. It was L co.’s turn. L co. had a last shot at garnering more sales with a final client. G co. and J co. made a last ditch attempt to create a distraction to L co. This was when the smaller but feistier S co. and K co. stepped up and took control of the situation, dumping all resources to hold back their competitors. L co. took the last client in the meeting room. And after what seemed like eternity, he emerged out, with its head held high, the client accepted the proposal, 20 million. L co. managed to match J co.’s sales figure at 127 million.

The market witness the fall of the great company – J co. The mission ended, L co. wrote off J co.’s figures, but it was the combined effort of S co. and K co. making sure the 4 million separated them from G co.

It was over, victory was sweet, and a mere 4 million separated the two alliances. The losing alliance graciously accepted defeat. S co. was basking in its unexpected success and K co. learnt a valuable lesson on this very day – Never give up until it’s over.





Song of the moment - The power of Love by Celine Dion